ainfoera.com – MCQs, Mock Tests | MBA MBA Advertising and Sales Promotion Mcq Set 8

1 `Waste circulationÂ´ means;

A The readers of a publication who are not prospects for the product or service being advertised B The newspapers printed more than the subscribers need to increase readership C Circulation details of a publication having no authenticity D The ratio of circulation of a newspaper with its total readership

✅ Correct Answer: 1

2 Which among the options is an attitude change theory that postulates, consumers act to relieve the discomfort that occurs as a result of conflict in believes?

A Cultivation Theory B Magic Bullet Theory C Cognitive Dissonance Theory D Diffusion of Innovations Theory

✅ Correct Answer: 3

3 The Traditional Marketing style involves

A Telemarketing B Digital Marketing C Indirect Marketing D Direct Marketing

✅ Correct Answer: 3

4 ________ describes changes in an individual's behavior arising from experience.

A Modeling B Motivation C Perception D learning

✅ Correct Answer: 4

5 _______ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.

A Mass marketing B Market segmentation C Market targeting D Market positioning

✅ Correct Answer: 3

6 The purpose of strategic planning is to find ways in which the company can best:

A Overcome losses B Use its strengths to take advantage of attractive opportunities in the environment C Avoid paying taxes D Avoid the expense of costly research and development while still getting the benefits

✅ Correct Answer: 2

7 _____ is a strategy of using a successful brand name to launch a new or modified product in a new category.

A Duo-branding B Line extension C Brand extension D Multi-branding

✅ Correct Answer: 3

8 An unbound booklet consists of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths is a __________

A Pamphlet B Handbill C Poster D Flier

✅ Correct Answer: 1

9 The strategy whereby a company stocks its products in as many outlets as possible is called:

A Intensive distribution B Exclusive distribution C Selective distribution D Closed distribution

✅ Correct Answer: 1

10 Animated screens, often ads that pop up momentarily as the computer searches for or downloads information for a requested web page is an example of,

A Flash Ads B Interstitial C Pop ups D GIF Animations

✅ Correct Answer: 2

11 One of the processes that changes attitudes, beliefs, opinion or behavior of receivers are refer to:

A Attending B Persuasion C Perception D Presenting

✅ Correct Answer: 2

12 _______ are goods offered either free or at low cost as an incentive to buy a product.

A Rebates B Premiums C Price packs D Gimmicks

✅ Correct Answer: 2

13 No matter how big the advertising budget, advertising can succeed only if commercials:

A are economically feasible B gain attention and communicate well C are acceptable on a global level D are artistically pleasing

✅ Correct Answer: 2

14 Advertising agencies were first developed for, and still serve, the purpose of

A Increasing the amount of research and decision-making clients need to do B Mystifying ad purchasing so that clients do not attempt it on their own C Pushing clients to make rapid decisions D Simplifying and speeding the purchasing of ads for their clients

✅ Correct Answer: 4

15 The purpose of strategic planning is to find ways in which the company can best:

A Overcome losses B Use its strengths to take advantage of attractive opportunities in the environment C Avoid paying taxes D Avoid the expense of costly research and development while still getting the benefits

✅ Correct Answer: 2

16 Which of these is not a sales promotion technique?

A Coupon B Questionnaire C Bonus pack D Loyalty card

✅ Correct Answer: 2

17 The highest possible rate for advertising time or space.

A Gross rate B Consumer rate C Ad rate D Cost

✅ Correct Answer: 1

18 A/An ______________ made up of the companyÂ´s own advertising staff may provide full services or a limited range of services.

A Intrafirm agency B In-house agency C Promotional department D Full-service agency

✅ Correct Answer: 2

19 One reason for using magazines as an advertising medium is

A Their ability to target specific audiences B The short lead time needed to place an ad C Their low cost D The lack of noise associated with the use of magazines in the communication channel

✅ Correct Answer: 1

20 An opportunity to deliver an advertising element to a Website visitor,

A Snippet B Banner ads C Pop-up ads D Ad request

✅ Correct Answer: 4

21 The `hierarchy of human needsÂ´ is a valuable guide in the process of Ad. copy formulation. Who devised it?

A Abraham H. Maslow B Philip Lesley C Paul Lazarsfeld D Leon Festinger

✅ Correct Answer: 1

22 Most advertising messages are made up of two types of elements. They are

A Functional and persuasive B Expository and persuasive C Informational and persuasive D Informational and creative

✅ Correct Answer: 3

23 Infomercials often resemble other types of television shows, including

A Talk shows B Live, audience-participation shows C News shows D All of these

✅ Correct Answer: 4

24 Awareness, ______, ______, preference, ________ and purchase are the stages consumers move through in terms of buyer-readiness.

A Post-purchase, knowledge, liking B Liking, attitude, conviction C Knowledge, liking, conviction D Knowledge, liking, attitude

✅ Correct Answer: 3

25 Which type of promotional tool is non-public, immediate, customized, and interactive?

A Segmented advertising B Direct marketing C Brand contacts D Public relations

✅ Correct Answer: 2

26 Which one of the following is a good example of direct advertising?

A Display cards B Display panels on vehicles C Window display D A brochure

✅ Correct Answer: 4

27 Promotional material located in and around retail outlets is known as

A Retail Advertising B Direct Advertising C POP advertising D Personal Advertising

✅ Correct Answer: 1

28 "Advertising is any paid form of non-personal presentation and promotion of idea, goods or services by identified sponsors." Whose definition is this?

A Michael Schudson B Russed Colley C George Powell D American Marketing Association

✅ Correct Answer: 4

29 ______ is the advertisement, facing editorial pages in magazines and newspapers

A Facing matter B Advertorial C Op-Ed Ads D Edit page ads

✅ Correct Answer: 1

30 Who coined the term USP?

A Mashall McLuhan B Rosser Reeves C Michael Schudson D Russed Colley

✅ Correct Answer: 2

31 Image advertising is a/an,

A Advertising strategy B Advertising standard C Advertising firm D A type of advertisement

✅ Correct Answer: 1

32 Advertisements from organizations, sending message intended to influence a targeted audience is called,______

A Image Advertising B Product oriented advertising C Advocacy advertising D Agenda setting ads

✅ Correct Answer: 3

33 ASCI stands for:

A Advertising Standards Council of India B Indian Council for Advertising Standards C American Standards Council for Institutions D Association of Standards Council in India

✅ Correct Answer: 1

34 ______is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.

A Infotainment B Branded content C Brand distinction D Content selection

✅ Correct Answer: 2

35 The word `advertisingÂ´ is originated from;

A Latin B French C German D Greek

✅ Correct Answer: 1

36 A copywriter is a person who,

A Writing text for an ad B Copying text from other ads C Editing the raw text D Making an ad meaningful

✅ Correct Answer: 1

37 Advertising offers a reason to buy, sales promotion offers a/an ______________ to buy.

A Inclination B Motive C Competitive advantage D Incentive

✅ Correct Answer: 4

38 An organisation with a ______________ orientation assumes that customers will resist purchasing products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising

A Production B Marketing C Relationship D Sales

✅ Correct Answer: 4

39 Which of the following is NOT an element of the marketing mix?

A Distribution B Product C Target market D Pricing

✅ Correct Answer: 3

40 Market expansion is usually achieved by:

A More effective use of distribution B More effective use of advertising C By cutting prices D All of the above are suitable tactics

✅ Correct Answer: 1

41 An online advertising strategy, which analyse a web page and displaying ads according to the meaning of the content of that site is called;

A Semantic Ads B Syntactical Ads C Strategic Ads D Semiotic Ads

✅ Correct Answer: 1

42 Who heads the ad team?

A Creative director B Market researcher C Copywriter D Film director

✅ Correct Answer: 1

43 Who is a media planner ?

A One who selects the clients B One who selects the advertising media C One who selects the ad egency D One who selects the research team

✅ Correct Answer: 2

44 Corporate strategy is:

A More specific and practical than marketing strategy B Reactive to short-term competitive activity C The implementation of plans to achieve long-term aims D Decided by functional marketing strategy

✅ Correct Answer: 3

45 ______ is quoted as "everyone lives by selling something."

A Bill Gates B Robert Louis Stevenson C Arthur Miller D Henry Ford

✅ Correct Answer: 2

46 In a Selling Process,

A Only standard products are sold B No customization required C The seller need not have product knowledge D The seller should aim at customer satisfaction

✅ Correct Answer: 4

47 In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:

A Meaningful B Distinctive C Believable D Remembered

✅ Correct Answer: 2

48 What is the name of the first ad agency established in India?

A Ogilvy and Mather B Indian Advertising Agency C Modern Publicity Company D IndiaÂ´s Advertising Company

✅ Correct Answer: 2

49 Expand GRP;

A Group Rating Points B Group Rating Programme C Gross Rating Points D Gross Ratio Points

✅ Correct Answer: 3

50 A short and striking or memorable phrase used in advertising is called,

A Logo B Brand image C Slogan D Sign

✅ Correct Answer: 3

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MBA Advertising and Sales Promotion Mcq Set 8