ainfoera.com – MCQs, Mock Tests | MBA MBA Advertising and Sales Promotion Mcq Set 9

1 The entire target population in a market research is called,

A Sample B Stratified Sample C Audience D Universe

✅ Correct Answer: 4

2 Which of the five major promotion tools includes press releases and special events?

A Sales promotion B Personal selling C Direct marketing D Public relations

✅ Correct Answer: 4

3 ______________ is used heavily when introducing a new product category.

A Persuasive advertising B Inferential advertising C Reminder advertising D Informative advertising

✅ Correct Answer: 4

4 `Merchandise allowanceÂ´ is a term for:

A Display materials B Coupon costs C Free product D Postage costs

✅ Correct Answer: 3

5 Advertising that is under complete control of the advertiser, rather than through some established medium

A Direct advertising B Brand advertising C Display ad D Classified ad

✅ Correct Answer: 1

6 ______ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.

A Trade promotion programs B Consumer promotion programs C Cooperative advertising programs D Cause-related marketing programs

✅ Correct Answer: 3

7 Expand ISA :

A International Society of Advertisers B Indian Society of Advertisers C International Sort of Advertisers D Informative and Service Advertisements

✅ Correct Answer: 2

8 AAAI represents;

A American Agency for Advertisers Information B Advertising Agencies Association of India C Association of Advertising Agencies in India D Indian Association of Advertising Agencies

✅ Correct Answer: 2

9 AAAA stands for,

A American Agency for Advertising and Awareness B American Association of Advertising Agencies C Association of Advertising Agencies in America D American Advertising AgenciesÂ´ Association

✅ Correct Answer: 2

10 The consumerÂ´s conscious or unconscious decision to repurchase a brand continually,

A Decision making B Consumption rate C Consumption strategy D Brand loyalty

✅ Correct Answer: 4

11 _________ is defined as the number of different people or households exposed to an advertisement.

A Scope B Share C Reach D Span

✅ Correct Answer: 3

12 _______ are directed at a specialized and relatively small-sized target audience such as manufactures.

A Trade Advertising B Industrial Advertising C Consumer Advertising D Corporate Advertising

✅ Correct Answer: 2

13 What is the main objective of informative advertising?

A To create selective demand B To stimulate primary demand C To keep the brand in consumers' minds during the mature stage of the product life cycle D None of the above

✅ Correct Answer: 2

14 Which type of advertising objective is the most important for mature products?

A Informative advertising B Comparison advertising C Persuasive advertising D Reminder advertising

✅ Correct Answer: 4

15 The most important element of "marketing mix" is

A The product B The price of the product C The advertising support D A sound distribution network

✅ Correct Answer: 1

16 The first thing a reader notices in a printed advertising is the:

A Headline B Illustration C Copy D Format

✅ Correct Answer: 2

17 Which among them is not a function of advertising;

A Eliminate seasonal fluctuations B Creates confidence in quality C Balancing consumersÂ´ budget D Increase in per-capita use

✅ Correct Answer: 3

18 The research which enables an ad agency to better understand how consumers use a product or service is, ______________

A Evaluative Research B Strategic research C Target Research D Consumer Research

✅ Correct Answer: 2

19 Which among them is not a function of advertising;

A Increase sales B Increase in per-capita use C Increase the annual income of the consumer D Eliminate seasonal fluctuations

✅ Correct Answer: 3

20 Identify the theory not considered as theories of advertising;

A Stimulus Response Theory B The Starch Model C DAGMAR Model D Cultivation Theory

✅ Correct Answer: 4

21 What are the major advantages of an effective integrated advertising campaign?

A Impact B Precision of message C Cultivation of customer relationships D All of the above

✅ Correct Answer: 4

22 Copy testing is a specialized field of marketing research that determines an adÂ´s effectiveness among consumers. It is also known as,

A Post-testing B Copy tasting C Pre-testing D Primary testing

✅ Correct Answer: 3

23 ________ are established to influence government policy, corporate policy or public opinion.

A Marketing Group B Persuasive Group C Lobby Group D Agenda setting Group

✅ Correct Answer: 3

24 _______ is an advertising strategy in which low-cost unconventional means are utilized to convey or promote a product or an idea.

A Guerrilla Marketing B Alternate Marketing C Bandwagon D Heartstrings

✅ Correct Answer: 1

25 POP advertising include ads on the following except:

A Shopping carts B Shelves C Magazines D Cart straps

✅ Correct Answer: 3

26 The term marketing refers to:

A New product concepts and improvements B Advertising and promotion activities C A philosophy that stresses customer value and satisfaction D Planning sales campaigns

✅ Correct Answer: 3

27 Which of the following is NOT an internal factor that influences the consumer product acquisition process include

A Learning B Family C Self-concept D Perceptions

✅ Correct Answer: 2

28 Define Audience turnover:

A The income received from consumers B Annual turnover of an ad agency C Broadcast audience that changes over time D Feedback/responses from audience to an ad

✅ Correct Answer: 3

29 Printing to the edge of the page, with no margin or border:

A Drop B Over Printing C Edged printing D Bleed

✅ Correct Answer: 4

30 What is called as overrun?

A The ad people working over time to complete an ad on time B The negative response of the audience when an ad exposed to them C Additional copies of an advertisement beyond the number actually ordered or needed D Trail run of an ad before it is published or broadcasted

✅ Correct Answer: 3

31 `SixtyÂ´ is an advertising jargon, which means;

A A broadcast commercial runs in one minute B Time slot for advertisements within a broadcast programme C Maximum time allotted for a broadcast commercial D An informational advertisement programme fro 60 secs

✅ Correct Answer: 1

32 A broadcast stationÂ´s record of its programming is known as;

A Record B Log C Beat D Register

✅ Correct Answer: 2

33 Cross Selling means;

A Identifying customer needs B Convincing the customers of product benefits C Responding to questions and objections of customers D All of these

✅ Correct Answer: 4

34 Conflicts between different levels of the same channel of distribution are referred to as:

A Horizontal conflicts B Vertical conflicts C Layer-based conflicts D Parallel conflicts

✅ Correct Answer: 2

35 If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?

A Newspapers B Television C Direct Mail D Radio

✅ Correct Answer: 1

36 The last stage in the selling process is the ______________ stage.

A Approach B Handling objections C Closing D Follow-up

✅ Correct Answer: 4

37 Expand `TRPÂ´.

A Television Reader Poll B Television Rating Poll C Television Rating Points D Television Rating Programme

✅ Correct Answer: 3

38 What termed as consumer perception?

A Consumer receives, organize, and interprets an ad B Consumer identifies and compare a product with the competitors product C The attitude of a consumer to a newly launched brand in the market D The method of distinguishing products of different companies

✅ Correct Answer: 1

39 Identify the largest advertiser.

A Wal-Mart B General Motors C Procter & Gamble D Xerox

✅ Correct Answer: 3

40 A /an ______________ reimburses a retailer for extra in-store support or special featuring of a brand.

A Organizational allowance B Merchandise allowance C Case allowance D Finance allowance

✅ Correct Answer: 2

41 One reason for NOT using the outdoor advertising is

A Its local market focus B Its high costs C Its lack of visibility D Its inability to communicate short, pithy messages

✅ Correct Answer: 1

42 What is USP?

A A quality/ feature that is unique to a given brand/product which competitors cannot/do not offer B A quality/ feature that is not unique to a given brand/product which being advertise C A quality/ feature of a product/ brand similar to that of the competitorÂ´s product/ brand D A product that can sell well

✅ Correct Answer: 1

43 Writing text for advertisements is called:

A Ad writing B Art Production C Illustration D Copy writing

✅ Correct Answer: 4

44 In financial terms Return on Investment(ROI) is the calculation used to determine,

A The increase in profit on an advertised product B The profit received for a particular product in share market C The relative efficacy of an ad campaign D The return of revenue after an ad campaign

✅ Correct Answer: 3

45 A Boutique agency focuses on which aspect of advertising?

A Media B Retail clients C Planning D Creativity

✅ Correct Answer: 4

46 A graphical representation of the media schedule information is called a

A A Timetable B A Media Plan C A Media Flowchart D Media Objectives

✅ Correct Answer: 3

47 A great deal of advertising is directed towards ___________ of the target audience.

A Measuring the reaction B Changing the perception C Generating a response D Getting the attention

✅ Correct Answer: 4

48 A pitch is a presentation by an agency to a prospective client which outlines how they would approach and resolve:

A Allocating advertising expenditures B Identifying strategic and creative issues C Using new media D Changing communications methods

✅ Correct Answer: 2

49 A post-campaign analysis examines

A media and digital tear sheets for accuracy B costs of magazines per insertion C the expenditures made in media and cross-checks them D rate cards and costs of broadcast commercials

✅ Correct Answer: 3

50 A Pull positioning strategy targets:

A Distributors B End users C Suppliers D Stakeholders

✅ Correct Answer: 2

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MBA Advertising and Sales Promotion Mcq Set 9